Making a website compatible for multi device and adjust itself in accordance to screen resolution is the goal of having a responsive web layout. These type of layouts are fluid in nature and changes itself not only with reference to structure but also display of content types. We need to create an intelligent cocktail of HTML and CSS for this, which takes bit more time than conventional development for its various grid calculations for the framework development.

Once we have a fundamental HTML/CSS published for a web layout, we can convert that to a theme or template for various popular open source frameworks available and WordPress themes are no exceptions. The grid structure of your theme changes itself depending on the resolution value, so you don’t have to pay extra for developing a new mobile version of your website.

Since WordPress Admin interface is highly user-friendly for the non-techies, so, you can also carry out your own updates from time to time, without worrying about your front end. As you will have one site one admin panel that will make your presence felt in various types of online visitors with a pleasant experience hence it will lead to greater penetration on your online marketing effort.

If you are planning to get one responsive theme designed and developed for your company’s website or looking forward to a redesign in the near future, you can feel free to contact me for any consultation, designing  or development.

In short, we look for a nice professional design, which will take less time to develop and will be easy to maintain and update with least technical knowledge

When it comes to a Blog or a Website development with custom design and at an economic costing, WordPress is the favorite choice. The best part of it is “Its FREE”. You can find a lot free themes which you can use to get started within few hours. Easy to maintain with minimum technical knowhow, so, you save on maintenance expenditure.

For a custom designed blog or website, that blends well with your business image and your client type which will be best for your online presence and also economic to get developed. You can always get a tailored price for your unique requirement that doesn’t hurt your pocket and helps you to position your business towards a branding and empowers you with a scope of getting constant flow of prospective clients.

Since it’s really very simple to keep the contents updated and maintain, so, in the long run you save your hard earned money, that you would had spent on maintenance. There is lot many other benefits associated with WordPress, as follows:

• Easy to setup: WordPress is known for its easy installation without much of a time consuming process. All you need is the Database info and FTP of your server. Download and transfer the files to your server with FTP Client (if SHELL access is not available) and configure it with few clicks.
• East to maintain: If you are aware of any text editing application like Openoffice, MS Word , then relax, you can handle WordPress and do your content maintenance job yourself. You should be good to keep your text/image/video contents updated without much of a pain. You will become a master right after your first experience.
• SEO Friendly: WordPress is the best for SEO optimization. This can be even better with a proper custom developed theme with validated structure and some tricky process and plugins. If you can keep your site updated at a constant interval, you are bound to get some good results. For On-page optimization, the page content plays a vital role and needs to be constructed wisely.
• Free plugins: The power and features of WordPress has extended a lot due to huge number of free plugins available. If required you can also purchase the premium ones. Learn the technical role that you need to play with WordPress and then based on your requirement choose your plugin(s) wisely.
• Free Themes: What you see on the browser of a WordPress driven site, it its theme. Within which the contents are formatted based on that theme. So it acts as a skin. WordPress Theme is widely available Free. We also have commercials ones.
  Chances are high that these themes may not match your exact business requirement or brand. So, some customization will be required for which you need to get in touch with a Website Designer / Developer having experience in WordPress, to do the needful.
• Easy to find Support and Tutorials: Being an Opensource, WordPress is supported by professional all over the world. It’s quite easy to get professional support or suggestions on any issue which you might be having on your day-to-day affair while working with WordPress. A wide network of professionals provides valuable supports through Blog, forum, tutorial sites, etc. All you need to do is type down your issue on the search field in any popular search and hit the search button.

I would be a delight for me to provide you with free consultation on your upcoming project or for your new website/blog development. I am just a click away!

If you have a Facebook Fanpage, let’s say one of your potential business prospect visits that page, which have enough information to his point of inserts along with it also have a nice professional design, sleek and clean without making him getting confused. So, he continues to view the page, and you can expect him to fill in the opt-in form which you might be having. This information submitted acts as a new business lead.

As we all know and have an idea of the number of users of Facebook, so you can expect a steady stream of leads down the line, and can expect to receive the contact information of your business prospects example their email address, phone number, names, locations, etc. These information acts as a raw source for you to capitalized.

So, I hope it’s clear that a Business Facebook page can end up giving you leads at a constant flow which will open a new door for your business.

A nice professionally designed Facebook page will not only make a potential customer visit your website from the Facebook page, but it will also draw people who even don’t have any idea what you have offered. And eventually these people may also become a prospect for your business and overall it makes a huge inflow of traffic to your website.

Whether you are a Small business, a Corporate House, Non-profits, Educational Institutions, just name it, a custom designed Facebook Fanpage is bound to give your business the Launch Pad on a off track competition resulting in increase in the volume of new prospects and not to mention, profits.

The bonus feature of a Facebook Fanpage is people can express what they like or share and usually every people like what’s liked or shared by others, example, friends, family or peers. So, when someone shares of likes your Fanpage, its goes as an alert to their respective Friends Network, which in turn get you even more exposure and have a multiplying effect, thus the power of social network marketing starts off on its own and the loop continues.

Hence, if you get a Facebook Fanpage for your business, you are bound to be a winner. Let me know if you are planning to have one, I can help you guide, design and develop one which is perfectly suitable for your kind of business, at a price that fits well within your budget.

To have a website you need some real ground work before getting one developed. In today’s time every other small business have a website or a business blog, so, you’re intelligent planning will help you to compete online and stand out from the crowd. I would like to suggest the following 7 Points for your reference to cross-check for your existing website or use as a check list for your upcoming website that you would like to develope or redesign…

Before you begin!

First thing first, define your purpose for the web presence. Set up some target that you need to achieve at a continual basis. Based on those target improvise your online business model and do your home work well, before getting in touch with a professional to start off.

Get your website developed

Keeping your target and flow of your website in mind you can start off with the website development.

Logical naming of navigational element is vital to avoid any confusion and the most important is the content that it contains. Like a Contact us page or a Opt-In form acts as a great source of fresh leads and potential customers, Testimonial section often gives confidence to your prospects, so choose your words well, without being verbose.

If you have an existing website, re-evaluate its structure and navigational flow. Work-out some content optimization, if not all then at-least the home page, as this page gets the max hits.

Setup your business Blog

Time to get active…. Without any logical reason and on some or the other pretext I have seen many business owners shy away from posting articles to their blog.

Why blog is a vital factor to your online presence?
It actually shows others your confidence on your professional domain which in turns helps to build confidence. It acts as a great platform to announce your new service or products and make your presence felt.

As more and more people searches for information online, your blog can be of great interest if it’s being kept updated on a continuous basis. This not only helps to retain online visitors but also makes search engines happy.

With a site that filled with specific information and a blog that’s being kept constantly updated with new and updated information, you can feel the growth in traffic and also prospects reaching out for you.

Gets some startup SEO therapy

Choose your words well and play around with the text contents with reference to your business . Optimize your graphical contents. Make sure your site is using valid HTML/CSS syntaxes as per W3C recommendation. Rewrite the title tag, alt tags etc. In other words you need to micro-optimize your site as much as possible.

You don’t need to pay a huge fee for any SEO for your site, keep certain elements in mind while you get your site developed, it will show good results.

Go for a Newsletter Campaign

Getting prospects sign up for a newsletter and mailing them on weekly or monthly basis on your new products or services and keeping them updated helps you in retaining and creating new customers. This also helps you to build your brand. By the medium of newsletter you actually reach out to your prospect other than your prospect coming to you.

Though this point is optional, as have a newsletter in your website totally depends on the nature of your business and your clientele.

Setup few Social media accounts that suits your business profile

Well this is a current buzz and it’s here to stay for long…. As its not only a point of interest for teens or young’s, but people of all age group, all communities, professional, business house, corporate, just name it. It helps you to build your core group of interest. So, once you post a note, its acts as a micro-blog and all your contacts gets the update. Since it runs on a networking flow so, penetration of your comments or post is vast. This not only helps you to reach out to people or prospects whom you may not know, but the best part is that it’s free and effective.

Be a professional but be YOU first!

Do imitate others and follow their path. If you are building your business online, then just be YOU, what YOU are and follow your own principle and business model that you have formulated for your online business. Live every successful blog or on line business have something unique that make you separate from the crowd. This will show result at the end.

Feel free to suggest or comment on this, and if you want me to be a part of your next assignment, let me know … I am always a click away from YOU!

To make the full use of your web presence and explore the potential online market, you need to have a web presence where you have something new to say on a frequent basis. This not only helps you retain your visitors but also make the Search Engines happy. The best and efficient solution for any business owner of having a web presence is to have a business blog. This is not only easy to use but also economic to build.

A business blog is an efficient tool to communicate with your prospect and existing customers to share information in a efficient way in today’s time. Business Blog not only enable you to share your expertise within your target market it also helps you built additional traffic to your site which have a direct impact in your business model of getting in touch with potential customer and conversion.

Business blog also helps a lot in building a brand and brand loyalty buliding among your existing customers. It acts as a very efficient tool for your public relation.

How Blogging helps Small Business

Having a Blog for your business is an economic alternative to having a website developed. For a small business owner, a blog is not only a cheap alternative but also an easy tool to maintain and keep the information updated in their blog.
Updating a blog is also a much faster process then regular maintenance, where you need to contact the developer or the developing company and asking them for the needful. Moreover you also save on paying extra as a maintenance fee to that individual or concern.

To develop and deploying a custom blog usually takes much lesser time then any conventional website. So, you have a very low lead-time. If you have the right content then you have a huge potential to penetrate the massive online market filled with opportunities. Your Business strategy is the key to your business success, hence plan accordingly, do your home work well.

If you are thinking to get your personal blog developed or redesigned, you can contact me for a No-Obligation quote, and I shall get back to you within 12-24 working hours.

Every day social median networks are expanding at a tremendous pace and which is also resulting in a stiff shift on the trend of online publicity or marketing. But this current trend of Social media networks goes steps further. It not only let you hook in with new or prospective customer but also let you carry out your publicity. Facebook Page is one of them, with the aid of certain major search who indexes these pages, making it more powerful and helps to penetrate any target audience. As a result of which, what you have is a lethal weapon for online publicity.

Facebook Page not only helps you to take the 1st step to create a base for your online presence. But it’s also an alternative to a website design & development in case if you have a tight budget to get one developed. But if you have a Website, then just place a link of your page to your website, which will drive traffic to you, even a small fraction is a huge in number when it come to Facebook.

With a Facebook Page, it’s easier to get in touch with prospects outside of your clientele and providing then a window to know you better. The chances of new lead generation are tremendously high. Even 2% conversion rate might be more then what you can handle.

On the other hand once you are connected with you customer on a social media, it deepens the relationship and retention of customer and brand loyalty is more. So, lot of business whether big or small has a presence in Facebook for lot of valid reasons. Not only because it drives traffics but beyond that.

In case, if you are planning to have a Facebook page designed and developed professionally for your small business, then feel free to contact me or ask for a No obligation free Quote, I can provide you with a solution that best suits your business at a price that doesn’t pinch! 

These new trends of online users have actually given birth to a new arena of marketing, which is online marketing, to sell what you have!

Apart from fulfilling the expectation of your visitors, your web presence also helps you to reap additional profile. As more people search the Web rather than Yellow Pages, to look for any products or services.

Isn’t it time you get a website? Or do you want your competitor’s to get your business

I can l help you get above your competitor’s website ranking and get you more business. If you are looking for a web presence with almost no regular maintenance charges, get in touch.

If you want to redesign your existing website, think no further, request for a free no obligation quote, I will contact you immediately or at-least within 12-24 hrs.

In most of cases I provide FREE Organic SEO for three months!

Always try to be focused on the goal that you want to achieve and with some online marketing effort you can reach there.

2) Understand online selling process: Know your weakness first and avoid that zone. Try to have an effective method by which you can pass on the information to your potential buyer in the best and economic way possible. You must understand how your target customer are getting their requirements fulfilled and hit that area with some lucrative deals that will motivate them to reach to you. The faster you understand and reach out to your buyer the more success you get.

Since the web has lot to offer to these online buyer, so, its always suggested that you can place your products in less complicated way and giving them the info they seek will less number of clicks. Not to mention, that a user friendly Graphic User Interface does wonder in this aspect as it also helps in facilitating the buying decisions.

3) Law of Averages: You should not expect to become a millionaire in the very first month or the year. With passage of time to gain a brand image and gradually your clientele also increases. So, you should set your goal on an average sale from your online store keeping account of the time frame.

Usually if you website have good things to offer and it’s also a nice blend of contents and xHTML & CSS validated structure, your site is bound to rise the index of various search engines including the major ones, like google, yahoo, etc. Does, you will see a consistent rise in your number of visitors and your sales. Usually at the worst case, if 100 people visit your site you are expected to convert 2 visitors into your customer, i.e. 2%.

4) Continual improvement is possible: You should always keep in mind that a consistent improvement is something, which is possible. Always keep on analyzing the trend and keep on doing research on how you can improve what you have to offer and make it an attractive and innovative deal. Keep a tab on the nerve of the current trends, so, that you always have the info of what’s going around your professional domain. As these days every other site are doing some useful discoveries, which actually become trendsetters, so, why not you! Become one of them?

For a business to survive in a constant wave of changes they must become obsessed with being responsive to customers and without fail, constantly innovative.

5) Think BIG: Always think BIG, if you want to reach there. Its helps to keep your momentum at a constant pace which shows result. The bigger you think the beiger your innovations are and the results are expected to be big as well. But you should always keep both of your feet planted to the ground and reach out for the starts. This Thinking process is very crucial as this will help you thrive. And if you don’t have a suitable support for its online exposure, don’t worry this is where I can help you out to make your dream become reality.

6) Beyond your cheer zone: If you are serious and really want to thrive online, then you will have to move beyond your career zone and put in some extra effort for its success. Its hard but once you do, you understand how it helps, as this increases your chance to reach out to people beyond the scope of your potential buyer and also helps you to think in different angles and in-fact present you with more then one option to reach out to your goal.

7) Commit to your goals: Be dedicated and try and deliver what you say. This helps to built a brand during the course of time. Once you satisfy your online buyer, don’t forget that you have a high chance of his referral and in turn you reap the benefit of it.

If you are thinking to launch your website or getting your Website redesigned, then feel to contact me for a Free consultation, as I can help you design it, develop it and do the necessary for its publicity and Search engine rankings.

Purpose

It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Measurable objectives should be identified to track the progress of the site and determine success.

Planning documentation

Documentation is used to visually plan the site while taking into account the purpose, audience and content, to design the site structure, content and interactions that are most suitable for the website. Documentation may be considered a prototype for the website – a model which allows the website layout to be reviewed, resulting in suggested changes, improvements and/or enhancements. This review process increases the likelihood of success of the website.

The first step may involve information architecture in which the content is categorized and the information structure is formulated. The information structure is used to develop a document or visual diagram called a site map. This creates a visual of how the web pages or content will be interconnected, and may help in deciding what content will be placed on what pages.

In addition to planning the structure, the layout and interface of individual pages may be planned using a storyboard. In the process of storyboarding, a record is made of the description, purpose and title of each page in the site, and they are linked together according to the most effective and logical diagram type. Depending on the number of pages required for the website, documentation methods may include using pieces of paper and drawing lines to connect them, or creating the storyboard using computer software.

Some or all of the individual pages may be designed in greater detail as a website wireframe, a mock up model or comprehensive layout of what the page will actually look like.

Website design

Web design is different than traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However the end size and shape of the web page is not known to the web designer, whereas the print designer will know exactly what size paper he will be printing on. [4]

For the typical web sites, the basic aspects of design are:

• The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
• The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
• The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
• The structure: of the web site as a whole.

Content Management

Many sites require frequent content changes and new content publishing at short notice. Content Management Systems (CMS) allow non-technical contributors to maintain and update site content without programming knowledge or special software tools. Typically content on the website is editable using a “What You See Is What You Get” (WYSIWYG) model. In addition to maintaining existing content, CMS administrators can upload images or videos, create pages, sections or categories, and add or edit menu structures.

Quality website design, highly efficient hosting and natural search engine optimization in making your business successful which in turn gives you  a fast ROI. Your Online presence Adds a value to your Business

Businesses can have good prospect from our current IT trend by offering interactive features on your company’s website that are easy to access for any related information.

Building an effective web presence is important for any organization today and the company’s website is its vital marketing weapon. Improving the user interface with to the point contents of the company website can help increase conversion rates and improve loyalty and branding.

The most important part of any company’s website is the final result. The focus of business is always the bottom line. The goal of any website is to convert readers into customers, clients or Potential Leads. Of course, this doesn’t mean that your entire web presence should be structured to create immediate profit, just that your website should have a long-term goal of turning prospects into customers.

Your website therefore has amazing capability to bring you new business and new customers if you have a online presence and there in those searches that they do.

It’s important to note that no one can give you assurance of top ranking in search engines – although some might claim they can. I build websites in such a structured way that it can be very helpful in getting those rankings in major search engines. Your site will be search engine optimized from day one.

My goal is to support you flourish your establishment.

For more information on how you can improve your business online feel free to contact your online support next door.